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  PIERCING AT SAMIRA 13 ON SUNSET Join us select Fridays this Summer,10am-4pm. Amanda, our ear piercer extraordinaire will be in-store.   8661 W. Sunset Blvd, West Hollywood, CA Piercing is free with $200 purchase Walk-ins Welcome! Piercing and piercing jewelry is excluded from all promotions.  NEXT UP: AUGUST 14  

JUNE: THE MONTH OF PEARL Purity, humility, and innocence are traditionally associated with pearls. As a result, the June birthstone has the meaning of “sweet simplicity.” As an outcome, pearls have often been presented as a wedding gift and adorned by brides on their special day.   Currently, pearls are having a moment in the luxury fashion scene.  Always a classic gem -- expect to find them styled in unexpected ways all Summer long.  Layered with chains, colorful strands of beads, leather and bright colored cord - stacked high and accompanied by nautical themed charms and accessories.  The pearl moment...

Because opal has the colors of other gems, the Romans thought it was the most precious and powerful of all. The Bedouins believed that opals contained lightning and fell from the sky during thunderstorms. When Australia’s mines began to produce opals commercially in the 1890s, it quickly became the world’s primary source for this October birthstone. Opal is the product of seasonal rains that drenched dry ground in regions such as Australia’s semi-desert “outback.” The showers soaked deep into ancient underground rock, carrying dissolved silica (a compound of silicon and oxygen) downward. During dry periods, much of the water evaporated,...

The Sapphire is a precious gemstone, a variety of the mineral Corundum.  The name Sapphire is derived from the Latin sapphirus from the Greek sappheiros.   It is typically blue, but natural "fancy" sapphires also occur in yellow, purple, orange, and green colors; "parti sapphires" show two or more colors. Red corundum stones also occur, but are called Rubies rather than sapphires. Pink-colored corundum may be classified either as ruby or sapphire depending on locale. Commonly, natural sapphires are cut and polished into gemstones and worn in jewelry.  Because of the remarkable hardness of sapphires – 9 on the Mohs Scale (the third hardest mineral, after Diamond at...